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Holidays!
No, I don't mean a week away to Spain.
I mean Christmas, Halloween. ETC.
These times of year are some of the easiest ways to get paying customers/clients.
You may be thinking “How”.
I’ll tell you in this article.
But before I tell you, you need to know how to market.
With marketing there are many ways to market.
Email Campaigns
Organic Marketing
Lead Generation
Newsletters
And many, many more.
To be able to effectively market you need to understand your ICA (Ideal Customer Avatar) or (Ideal Target Market).
Basically who you are selling to.
Knowing your ICA allows you to craft your creative to them which in turn will have a higher conversion rate!
Then depending on what type of Ad you’re creating whether it be
Video Ad
Photo Ad
Carousels.
Etc.
You have to make it catchy, be able to snatch someone's attention and keep it.
Use the methods
PAS (Problem, Agitate, Solve)
Or
AIDA (Attention, Interest, Desire, Action)
Get their attention, make them believe they want it and then sell.
BOOM, easy right, not quite.
But that's just the basics, if you want more detail check out more of our blogs which go into more detail!
Right, now for the cool bit.
How to use the holidays as a great marketing tool!
The holidays are a great way to generate more conversions and it’s super simple.
When the holidays are coming people are more likely to convert because they’re already in that buying mindset, so all you need to do is give them a reason to buy yours.
Ready!
Give them an offer, it could be 10% off, free shipping or buy one get one free. Etc.
Then give it urgency!
Make them think if they don't get it now, then they won’t be able to get it ever again!
Eg. “10% off only available until new years”.
With the marketing skills I taught you in my other blogs and a solid offer that no one can resist, your sales will skyrocket during the holidays!
Black friday is a great example of this, so many offers and it's only available during one single month!
It's such a good marketing strategy, that its even cause riots in the past, because people want them offers!!!
It’s that simple.
Because they’re already in a buying mindset and you’ve given them an offer, with some urgency, the chance of them converting will be 2x or more!
So go out there and start getting more sales!
If you want to market but don’t have time to do it, I can take it off your hands, let’s schedule a free call and discuss how we can make this work!
Ethan Jones
Founder/CEO
EasyLeads
Instagram: @EasyLeadsNow
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